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SZA, the Grammy-winning artist, has been leaving an indelible mark on the music world with her unique voice and style. Her latest venture, NOT BEAUTY, is a testament to her commitment to creating something truly original and meaningful. The brand, which includes a high-quality functional lip collection, is a culmination of SZA’s personal need for natural, inclusive, and authentic beauty products.
- NOT BEAUTY is a celebration of individuality and our planet.
- It’s a brand that mirrors SZA’s own approach to beauty, with a focus on quality, inclusivity, and natural elements.
- The lip collection features three signature shades: In The Flesh, Strawberry Jelly, and Quartz.
- Each shade is inspired by natural elements, such as wood textures, plants, and insects.
- The packaging takes cues from the wild, with a blend of bushcraft inspiration and femininity.
NOT BEAUTY is a meticulously detailed and hands-on brand, with a design that tells a story of familiarity and trust. Inspired by nature, it evokes a sense of something real, something known. Just like the natural world, it’s both beautiful and versatile, creating an instinctive connection to what feels pure and proven. The aesthetic is a harmonious blend of art and nature, with a focus on raw, expressive, and unapologetic beauty.
| Key Features of NOT BEAUTY |
|---|
| Quality planet-conscious essentials |
| Inclusive collection designed for real life, not perfection |
| No pretense of being a beauty expert—just a love for products that work |
“NOT BEAUTY is a celebration of authenticity and individuality. It’s about embracing the beauty in nature and being unapologetic about who you are. I want my brand to be a reflection of my own life and experiences, where beauty is not about perfection, but about being real and raw.”
NOT BEAUTY is a brand that seeks to create a care-free approach to beauty by embracing natural elements, equality, and inclusivity. It aims to connect people from all backgrounds and experiences, for those who crave the natural world and to exist as their true authentic self. Ultimately, NOT BEAUTY is a celebration of individuality and our planet.
The brand began as SZA’s personal answer to the products she could not find—a line born from genuine need that crafts quality planet-conscious essentials and mirrors her own novice approach to beauty. The result is an inclusive collection designed for real life, not perfection. No pretense of being a beauty expert—just a love for products that work.
NOT BEAUTY will be available exclusively in pop-up stores across the United States during SZA’s GRAND NATIONAL TOUR with Kendrick Lamar.
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