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SZA has always been known for pushing boundaries and redefining expectations, and her latest venture, NOT BEAUTY, is no exception. This high-quality, functional cosmetics brand is a game-changer in the beauty world, offering a raw, expressive alternative to traditional beauty standards.
- NOT BEAUTY is inspired by nature
- Cruelty-free, vegan, and Sephora Clean-certified
- Functional, not just fashionable
The brand is rooted in SZA’s own search for clean, effective beauty solutions. She wanted to create a product that would last as long as her energetic performances, conversations, and dates. With NOT BEAUTY, she has achieved this goal, offering a range of products that are not only moisturizing but also durable.
- Hydrating lip glosses
- Lip stains, liners, and creams
- Non-sticky, high-adhesion formulas
SZA’s debut offering features three signature shades: In The Flesh, Strawberry Jelly, and Quartz. These shades are inspired by the natural world, with earthy tones and wood textures that reflect the brand’s commitment to authenticity.
| In The Flesh | Strawberry Jelly | Quartz |
“NOT BEAUTY wasn’t about me trying to enter the beauty market, it’s about me filling a need, it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date.” SZA
SZA shares that she wants her brand to be seen as a raw, expressive alternative to traditional beauty standards. NOT BEAUTY is not just about making people look good; it’s about embracing individuality and inclusivity. The brand’s commitment to cruelty-free, vegan, and Sephora Clean-certified formulas ensures that it’s not only effective but also kind to the environment and animals. Celebrating Self-Expression and Beauty
NOT BEAUTY is more than just makeup; it’s a celebration of self-expression and a carefree approach to beauty. SZA wants her fans to feel empowered to try new things, experiment with different looks, and have fun with their beauty routine.
With pop-up shops available at select Grand National Tour stops, fans can experience NOT BEAUTY firsthand. There’s no ticket required, making it accessible to everyone. This is SZA’s way of sharing her passion for beauty and making it more inclusive. Experience NOT BEAUTY Live
By launching NOT BEAUTY, SZA is not only entering the beauty world but also challenging traditional beauty standards. She’s breaking the mold by creating a brand that’s not just about making people look good but about embracing individuality, inclusivity, and self-expression. With its commitment to cruelty-free, vegan, and Sephora Clean-certified formulas, NOT BEAUTY is a game-changer in the beauty world.
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