Beauty Standards in the Entertainment Industry

The latest social media sensation is not a catchy tune or a breathtaking dance move, but a photograph of Ghanaian gospel singer Empress Gifty, showcasing an unflattering makeup mishap. The image, widely circulated online, has sparked an interesting conversation about beauty standards in the entertainment industry. A **Common Problem**: The issue at hand is not a new one. According to beauty experts, mismatched foundation has been a common problem in the industry, particularly in Africa. The reason lies in the limited shade range of makeup products available.

• Many brands offered only a few shades of foundation, which catered to a specific skin tone, leaving the rest of the market out.
• Some makeup artists and stylists did not receive proper training on color matching and blending.

In the past, Ghana’s showbiz scene was no exception. The limited shade range of makeup products made it difficult for stylists and makeup artists to find a perfect match for dark-skinned celebrities like Empress Gifty. This led to a common issue of mismatched foundation, as seen in the viral photo. A **Positive Change**: However, times have changed. Many beauty brands now offer a wider range of shades, making it easier for stylists and makeup artists to find a perfect match.

1. Some brands have introduced inclusive product lines, offering a wider range of shades to cater to different skin tones.
2. Other brands have collaborated with makeup artists and stylists to improve color matching and blending techniques.

The viral photo of Empress Gifty serves as a reminder of how far the beauty industry has come. It also highlights the importance of representation in cosmetics. A **Successful Story**: In 2020, a Ghanaian makeup artist, Nana Ama Addo, launched a successful beauty brand that offered a wide range of shades to cater to different skin tones. The brand’s success can be attributed to its inclusive approach, offering a wide range of shades to cater to different skin tones.

Nana Ama’s story serves as an inspiration to the beauty industry, highlighting the importance of representation in cosmetics. It also showcases the impact that inclusive products can have on the industry. **Empress Gifty’s Reaction**: Despite the criticism, Empress Gifty has yet to address the viral photo. However, close sources say that the singer has long moved past such styling mishaps and now prioritizes makeup that complements her natural tone. A **Word from the Expert**: Makeup artist Nana Ama Addo weighed in on the issue, explaining that mismatched foundation was a common issue years ago due to limited shade ranges in Ghana.

“Thankfully, brands now offer more inclusive options, so we rarely see these mistakes today,” she said.

The debate surrounding the viral photo serves as a reminder of how far Ghana’s beauty industry has come. It also highlights the importance of representation in cosmetics. As the conversation continues, it is essential to remember that beauty standards are evolving, and it is crucial to support brands and artists who promote inclusivity and diversity. A **Call to Action**: To promote inclusivity and diversity in the beauty industry, we need to support brands and artists who offer a wide range of shades and cater to different skin tones. We need to celebrate beauty standards that are diverse and inclusive, and we need to hold brands and artists accountable for promoting inclusivity and diversity.