iNaturel was born from a growing recognition that the beauty industry needed a more sustainable, health-conscious approach. As awareness of harmful chemicals in conventional beauty products increased, so did the demand for reliable information about natural alternatives.
Our founders, passionate advocates for natural living and environmental sustainability, recognized a significant gap in the market: while natural beauty products were becoming more available, consumers lacked the tools and knowledge to make truly informed decisions about what would work best for their individual needs.
Drawing from backgrounds in dermatology, environmental science, and sustainable living, our team developed a comprehensive suite of tools that bridge the gap between scientific knowledge and practical application. We launched iNaturel with the vision of creating a trusted resource where anyone could access professional-grade natural beauty guidance completely free of charge.
Today, we're proud to serve over 50,000 users worldwide, helping them make informed decisions about natural skincare, create personalized routines, and reduce their environmental impact through sustainable beauty practices.