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Here are some of the top Black woman-owned businesses making waves in the industry.
The Rise of Black Women in Beauty
The beauty industry has long been dominated by white women, but in recent years, Black women have been making significant strides in the sector. According to a report by the National Minority Supplier Development Council, Black women-owned businesses now account for 3.4% of the total number of businesses in the United States. This growth is a testament to the increasing recognition of the importance of diversity and inclusion in the industry. Key statistics: + 3.4% of businesses in the US are owned by Black women + 75% of Black women-owned businesses are in the service sector + 45% of Black women-owned businesses are in the beauty industry
Breaking Down Barriers
Despite the progress made, Black women still face numerous challenges in the beauty industry. One of the primary obstacles is the lack of representation and visibility. Historically, Black women have been excluded from mainstream beauty standards, and their voices have been silenced.
Shontay Lundy is also the founder of The Lip Bar, a brand that offers a range of lip products, including lip balms, lip scrubs, and lip glosses.
The Rise of The Lip Bar
The Lip Bar has experienced rapid growth since its inception in 2012. The brand’s popularity can be attributed to its commitment to diversity and inclusivity. Shontay Lundy, the founder, aimed to create a brand that catered to the needs of women of color, who often struggle to find products that match their skin tone and type.
Key Features of The Lip Bar
The Impact of The Lip Bar
The Lip Bar has had a significant impact on the beauty industry, particularly in the area of diversity and inclusivity.
The Struggle with Bacterial Vaginosis
Bacterial vaginosis (BV) is a common condition that affects millions of women worldwide. It is characterized by an imbalance of the natural bacteria in the vagina, leading to symptoms such as itching, burning, and abnormal discharge. Beatrice Dixon, the founder of the Honey Pot Company, was one of the many women who struggled with BV for eight long months.
The Turning Point
Dixon’s journey with BV began when she was diagnosed with the condition. She tried various treatments, including antibiotics and over-the-counter medications, but nothing seemed to work. The symptoms persisted, and she felt frustrated and embarrassed.
Fenty In 2017, after noticing that there was a gap in the beauty industry, despite her having collaborated with top brands, Rihanna launched Fenty Beauty. She noticed that a lot of products didnβt cater to all skin tones, skin types, or hair textures, and she had to correct that. Fenty Beauty became a global sensation after quickly making waves with its high-performance formulas and an inclusive range of shades. Today, the brand remains a trendsetter and a leader in the beauty industry. It keeps on building up its loyal fan base based on the principles of inclusivity and product quality.
Ami ColΓ©, Golde GolΓ©, and other popular wellness brands have capitalized on the growing demand for plant-based, sustainable, and natural products. The wellness industry has experienced rapid growth in recent years, driven by consumer preferences for healthier and more eco-friendly lifestyles. This shift towards wellness has led to an increase in the popularity of natural and organic products, with consumers seeking out alternatives to conventional, chemical-based products. Ami ColΓ© and Golde GolΓ© have become well-known for their use of superfoods in their products, leveraging the nutritional benefits of ingredients like turmeric, ginger, and spirulina.
Filling the Gap in Clean Beauty with High-Performance Products for a Sustainable Future.
The Birth of LYS Beauty
LYS Beauty was founded by Briogeo, a renowned hair care expert, with the mission to create a clean, inclusive, and high-performance beauty brand. The brand’s name, LYS, is derived from the Greek word for “love,” reflecting its commitment to self-love and self-care.
A Gap in the Market
The clean beauty market has experienced significant growth in recent years, with consumers increasingly seeking products that align with their values and promote sustainability. However, the market still lacks a comprehensive solution for those seeking high-performance, clean beauty products. LYS Beauty aims to fill this gap by offering a range of products that cater to diverse skin types and needs.
Key Features of LYS Beauty
The brand is available at Sephora, Ulta, and Amazon.
Introduction
The beauty industry has seen a significant surge in the rise of independent beauty brands, offering a diverse range of products and services that cater to various skin types and preferences. Two such brands that have made a name for themselves in this industry are BREAD Beauty Supply and Pattern PATTERN Beauty. In this article, we will delve into the history, mission, and products of these two innovative brands.
BREAD Beauty Supply
History
BREAD Beauty Supply was founded by Maeva Heim in 2020. Heim, a beauty expert and entrepreneur, aimed to create a brand that would provide high-quality, inclusive products for people of all skin types and tones. The brand’s name, BREAD, stands for “Beauty, Respect, Empowerment, and Diversity,” reflecting its commitment to promoting body positivity and self-acceptance.
Mission
BREAD Beauty Supply’s mission is to empower individuals to take control of their beauty routines and to provide products that cater to their unique needs. The brand’s products are designed to be gentle, effective, and accessible, making it easy for customers to find the perfect products for their skin.
