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Cosmoprof North America, one of the world’s leading beauty exhibitions, returns for its 22nd edition from July 15-17, 2025, at the Mandalay Bay Convention Center in Las Vegas. This year’s event promises to be an exciting platform for connection, education, and new opportunities, with a focus on the latest trends, innovations, and products in the beauty industry.
A Hub for Beauty Professionals
After a successful 21st edition that welcomed 26,000 attendee visits from 113 countries and over 1,100 exhibitors from 45 nations, CPNA has established itself as a strategic hub for companies looking to engage with the largest and most complex beauty market in the world.
The exhibition features a thoughtfully expanded show floor, including a new hall designed to meet increased demand across categories. Cosmopack, representing the full beauty supply chain, will also return with greater scale – reinforcing the show’s end-to-end value across innovation, manufacturing, and sustainability.
Dedicated Korean Beauty Area
A dedicated Korean Beauty area will highlight one of the most consistent growth drivers in the U.S. market, giving attendees access to leading-edge Korean skincare, cosmetics, and haircare brands that continue to shape global trends.
- Growth drivers in the U.S. market
- Korean skincare, cosmetics, and haircare brands
Spotlighting Diverse Innovation
CPNA’s returning curated areas reflect the breadth and resilience of today’s beauty community:
Discover Beauty will elevate brands led by AAPI, Latinx, Indigenous, and women entrepreneurs, along with those championing conscious beauty.
Discover Black-Owned Beauty will continue to amplify founders driving meaningful representation and product innovation.
The Beauty Vanities returns as a space for showcasing breakthrough and innovative brands new to the market.
Insight-Driven Programming
Education remains a cornerstone of the CPNA experience:
CosmoTalks and the Entrepreneur Academy will bring together voices from across the industry to explore strategy, innovation, and practical pathways forward.
Cosmopack Education, embedded directly on the show floor, will dive into key topics including ingredient trends, packaging innovation, and sustainable beauty practices.
Strategic Networking & Industry Highlights
The Buyer Program continues to foster targeted connections between exhibitors and top retailers, distributors, and decision-makers – helping drive smart growth in a measured environment.
CosmoTrends, the bi-annual trends report curated by BEAUTYSTREAMS, will offer timely insights into product innovation and emerging shifts.
The newly expanded Cosmoprof & Cosmopack North America Awards will recognize brands from both Las Vegas and Miami editions, honoring excellence across innovation, sustainability, and execution.
Looking Ahead with Purpose
As the 22nd edition of Cosmoprof North America Las Vegas approaches and the U.S. beauty market continues to evolve, the event will offer a high-value industry platform for networking, education, and identifying growth opportunities.
With new features, expanded categories, and more opportunities for collaboration, Cosmoprof North America Las Vegas 2025 is an unmissable experience for industry professionals.
Leveraging Partnerships for Success
Cosmoprof North America is organized by USA Beauty LLC, a joint venture between Informa Markets, BolognaFiere, and the Professional Beauty Association.
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions.
BolognaFiere Group is the world’s leading trade show organizer in cosmetics, fashion, architecture, building, art, and culture. The Group has more than 80 international exhibitions within its portfolio, notably Cosmoprof Worldwide Bologna, the most important meeting point in the world for beauty professionals, established in 1967 and held in Bologna, Italy.
The Professional Beauty Association (PBA) is the leading membership organization uniting beauty professionals to shape the future of the industry. We keep professional beauty professional-championing policies that protect the industry, providing trusted resources, and fostering a powerful community built on connection, creativity, and growth.
Visit www.cosmoprofnorthamerica.com to learn more and register for the event. Early bird pricing ends May 7th.
| Event Details | Exhibition Dates | Location |
|---|---|---|
| Exhibition Dates | July 15-17, 2025 | Mandalay Bay Convention Center, Las Vegas |
| Main Organizer | USA Beauty LLC |
Join the conversation on social media using the hashtag #CPNA2025 and stay tuned for updates and announcements from the exhibition.
“We are thrilled to bring the beauty industry together in Las Vegas for the 22nd edition of Cosmoprof North America.
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