Privacy Policy

Quick Summary

• Private Tools:Every calculator runs entirely in your browser — what you type is never sent to us or stored.
• Minimal Data:We only collect an email address when you subscribe to the newsletter or contact us — both are optional.
• Essential Cookies: We use only what the site needs to function, plus the third-party advertising described below.
• No Selling: We never sell, trade, or rent your personal information.

Introduction

At iNaturel (“we,” “our,” or “us”), we are committed to protecting your privacy and being straightforward about our data practices. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit inaturel.com, use our natural-beauty tools, and read our guides.

As a site focused on free, educational clean-beauty content and tools, we have built the platform with privacy-by-default principles, minimising data collection and keeping the tools client-side.

This policy applies to all users of our website and tools, regardless of location, and is designed to align with applicable privacy laws including the GDPR, the CCPA, and other regional regulations.

Information We Collect

Information We Do NOT Collect

iNaturel is designed with privacy first:

• No Accounts to Browse: Reading the site and using the tools requires no registration.
• No Calculator Data: The inputs and results of our tools are not stored or transmitted to us.
• No Cross-Session Tracking:We don’t build a profile of your browsing behaviour across sites.
• No Selling of Data: We never sell or rent your personal information.

Information We DO Collect

We collect minimal information in specific, opt-in circumstances:

Newsletter Subscription: If you choose to subscribe, we collect your email address to send occasional ingredient breakdowns and natural-skincare tips. Subscription uses double opt-in (you confirm via a link), and every email includes a one-click unsubscribe. You can leave at any time.

Contact Messages: When you contact us, we collect your email address and message so we can reply. This is used solely to respond and is retained only as long as needed for support, then deleted.

Technical Information: Our host automatically records minimal technical information necessary for operation and security, such as browser type, operating system, referring page, and a truncated or anonymised IP address. These logs are kept only briefly.

How We Use Your Information

We use the limited information we collect to:

• Send the newsletter you subscribed to, and respond to messages you send us
• Improve our tools and guides based on aggregate usage patterns
• Keep the website functional, secure, and performant
• Comply with legal obligations where required

Privacy of Our Tools

All calculators on iNaturel operate entirely within your browser. The values you enter (carrier and essential-oil amounts, dilution and concentration percentages, sunscreen times and intervals, the products in your routine, open dates and PAO figures, patch-test times, etc.) are never sent to us, stored, or accessible to us. That data stays on your device.

Cookies and Tracking Technologies

Essential Cookies

We use only essential cookies required for the website to function, such as basic session and security cookies. See our Cookie Policy for details.

Third-Party Services

Google AdSense

We use Google AdSense to display advertisements, which is how the site stays free. Google may use cookies to serve ads based on your prior visits to this or other websites. You can opt out of personalised advertising by visiting Google Ads Settings.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share information only when required by law, to protect our rights, or with service providers (such as our email delivery and hosting providers) who process it on our behalf under confidentiality obligations.

Your Privacy Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to or restrict our processing of your information
• Withdraw consent and unsubscribe at any time

To exercise any of these rights, contact us at support@inaturel.com.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against loss, alteration, or unauthorised access. However, no method of transmission over the Internet is completely secure.

Children’s Privacy

Our services are not intended for children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us so we can remove it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time and will post any changes on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Privacy Policy, please contact us:

• By email: support@inaturel.com
• Via our contact page