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The Rise of Digital Health and Beauty Shopping Gen Z’s affinity for online shopping is not a new phenomenon, but its impact on the health and beauty market is a relatively recent development. As the first generation to grow up with the internet, Gen Z is accustomed to navigating digital platforms and leveraging social media […]
The Rise of Digital Health and Beauty Shopping Gen Z’s affinity for online shopping is not a new phenomenon. However, the health and beauty market has seen a significant shift in consumer behavior, driven by the younger generation’s preferences. According to a recent survey, 71% of Gen Z consumers prefer to shop online for health […]