The Lip Gloss Revolution

The Lip Gloss Revolution

The Return of a Classic Beauty Staple

Lip gloss has made a significant comeback in recent years, and it’s easy to see why. This versatile product can provide shine, protect, nourish, and add texture to your lips, making it a must-have for summer 2025.

• Hydrating properties
• Moisturizes lips
• Protects lips from dryness and irritation
• Provides shine and adds texture

The lip gloss market has grown significantly in recent years, and according to The Business Research Company, it will continue to grow from $3.77 billion in 2024 to $4.02 billion in 2025, at a compound annual growth rate (CAGR) of 6.5%. This growth can be attributed to several factors, including the expansion of retail and beauty supply stores, the expansion of online beauty communities, and the rise in popularity of mix-and-match beauty products.

The resurgence of lip gloss can be attributed to several factors, including the current trend of nineties fashion and the desire for a more natural, dewy makeup look. “I think the whole fashion nostalgia is adding to this zeitgeist of lip gloss.” – Sam Visser, Global Makeup Ambassador for YSL Beauty
One of the key benefits of modern lip gloss is its sophisticated formulation, which provides not only shine but also hydration, nourishment, and protection for the lips. “Don’t be afraid to try new things. Lip gloss can be understated, too. You can just do one swipe of gloss, and it’s a little bit of a subtle shine, but it feels really nice.” – Sam Visser, Global Makeup Ambassador for YSL Beauty
When it comes to using lip gloss, there are many ways to incorporate it into your makeup routine. One way is to use it as a base for a full face of makeup or as a subtle enhancement for a natural, no-makeup look.

• Use lip gloss as a base for a full face of makeup
• Use lip gloss as a subtle enhancement for a natural, no-makeup look
• Layer lip gloss over lip liner for added shine and definition

In addition to its many benefits, lip gloss is also a versatile product that can be paired with a variety of other products, such as lip liner, lipstick, and eyeshadow. “Using a paler shade of eyeshadow looks really beautiful in the light, so you are kind of bringing the light to your face in a sense and attracting the light to your eyes and to your lips.” – Sam Visser, Global Makeup Ambassador for YSL Beauty
Some of the new lip gloss products that are currently available include:

1. Merit’s The Sheens, with its pearlescent finish and hydrating properties
2. Dior Lip Glow Oil, with its color-boosting technology and non-sticky texture
3. Amplified Beauty Signature Matte, with its matt finish and multi-tasking properties
4. YSL Loveshine Plumping Lip Oil Gloss, with its 24-hour hydration and stimulating ginger and pepper oils

These products offer a range of finishes, textures, and ingredients, making them perfect for anyone looking to add a touch of glamour to their makeup routine.

Lip Gloss Heroes

The YSL Loveshine Plumpling Lip Oil Gloss Campaign

The YSL Loveshine Plumpling Lip Oil Gloss launch campaign with Dua Lipa was a huge success, featuring Sam Visser, the brand’s new global makeup artist, who created a strong glossy lip and paired it with a lighter shimmer eyeshadow. “Using a paler shade of eyeshadow looks really beautiful in the light, so you are kind of bringing the light to your face in a sense and attracting the light to your eyes and to your lips.” – Sam Visser, Global Makeup Artist for YSL Beauty
Overall, lip gloss is a must-have for summer 2025, offering a range of benefits, from hydration and nourishment to shine and protection. With its versatile formulation and range of finishes and textures, lip gloss is perfect for anyone looking to add a touch of glamour to their makeup routine.